Description
Murray State University is seeking a qualified advertising and marketing firm to evaluate its current paid‑media strategy, provide strategic recommendations, and create a limited set of creative deliverables (including 30‑ to 60‑second TV spots) across digital, broadcast, print and outdoor channels. The effort includes a high‑level assessment of both advertising and public‑relations activities, consultation on media planning, and production of a small number of institutional‑level TV commercials. The vendor must submit a single PDF proposal that includes a questionnaire, references, and a monthly‑billing financial plan.