Description
Bristol Community College is seeking a digital media agency to serve as a strategic partner in the planning, placement, optimization, and evaluation of integrated digital advertising campaigns that support enrollment, awareness, academic programs, and events. The ideal agency will have a strong understanding of the community college mission, its target audiences, and the community college enrollment process and timelines. Key responsibilities include developing sample comprehensive digital marketing campaigns, managing paid digital advertising across channels, and providing measurement, reporting, and optimization services.
• Target audience definition and rationale
• Recommended channel mix and budget allocation
• Key performance indicators
• Optimization approach over campaign period
• Pricing and media buying structure
The contract term is expected to be three years, with the option to renew for an additional three years.