NDSU Marketing Campaign Digital Media Service

North Dakota State University is seeking a full‑service digital‑media partner to develop, execute, and manage a multi‑year recruitment marketing campaign focused on first‑time undergraduate enrollment, with secondary audiences including transfers, graduate and online learners. The vendor will provide strategic media planning, creative development, paid‑media buying across major digital platforms, integration of campaign data with the university’s TargetX (Salesforce) CRM, and ongoing performance reporting via dashboards. The contract will run for three years beginning July 2026, with a launch target of August 1 2026. • Develop a full‑funnel recruitment strategy, audience segmentation, and channel mix (Meta, LinkedIn, Snapchat, TikTok, YouTube, Google, etc.). • Produce and manage digital ad creatives (graphics, video) and execute media buying, optimization, and budget allocation. • Integrate campaign data with TargetX/Salesforce, provide GA‑4/GTM tracking, and deliver real‑time analytics dashboards. • Offer SEO/AEO recommendations, conversion‑optimization guidance, and optional experimental channel testing. • Manage all existing digital accounts; NDSU retains ownership of assets and data.