Marketing, Advertising, Branding, and Creative Services

The University System of Maryland (USM) is seeking a qualified marketing agency to provide a variety of services including multimedia campaign strategy, media planning and buying, creative concept development, graphic design services, campaign monitoring, reporting, and analysis, and value-added services. The successful bidder will be responsible for advancing the USM brand. Key aspects of the job include: • Developing and implementing a comprehensive marketing strategy • Creating and executing multimedia campaigns • Providing media planning and buying services • Developing creative concepts and graphic designs • Monitoring and analyzing campaign results • Providing value-added services to support the USM brand