Description
The Maryland Public Television is seeking a small business to develop and implement an online survey using Qualtrics and develop focus groups to analyze data to measure the public’s knowledge of the awareness campaign of the opioid epidemic and related topics. The selected vendor will be required to collaborate with a minority-owned business to develop the final graphics for the reports/presentation. The scope of work includes researching the public’s knowledge of the Behavioral Health Administration’s public awareness campaign, developing and implementing the online survey, and conducting focus groups to assess the effectiveness of the campaign. The vendor will be required to provide two distinct reports, one for the focus groups and one for the survey, and an accompanying PowerPoint presentation explaining the entire process and findings of the study.
• The online survey must collect at least 1,000 responses from a representative sample of Marylanders.
• The focus groups will be conducted at two locations, Paul’s Place in Southwest Baltimore and the MPT office in Owings Mills.
• The vendor must have experience with focus groups and have successfully performed in the industry for 5+ years.
• The vendor must provide proof of minimum qualifications, including two references from companies or organizations for which the vendor provided services in scope, type, size, magnitude, and complexity comparable to those specified in the scope of work.