Publix Super Markets, Inc.

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Publix Super Markets, Inc. to manage the “Fresh from Florida” grocery retailer marketing program. The contract will cover promotional advertising, in‑store signage, and digital promotion of Florida agricultural products using the “Fresh from Florida” brand across Publix’s weekly flyers, website, and social media. The agreement runs through June 30 2027 with an estimated value between $100,000 and $150,000. • Scope: brand‑promotion and marketing services (print, digital, in‑store) for the “Fresh from Florida” program. • Required deliverables: weekly circular ads featuring the logo, in‑store signage for all Publix locations, digital assets for Publix’s website/social channels. • Duration: up to 10 months (Sept 2026 – June 30 2027). • Single‑source justification: Publix uniquely controls its weekly flyers and store‑wide signage across its 1,400+ stores. • Estimated contract value: $100‑150 K. • Contact: Edward Rondeau (Procurement), (850) 617‑7181, [email protected].