Description
The City of Columbus, Columbus Public Health (CPH) is seeking proposals to establish a contract for the purchase of media and advertising services in target zip codes in the greater Columbus area. The contract will provide for the strategy, plan, purchase, and placement of media and advertising services. The winning bidder will provide a comprehensive media strategy, plan, timeline, and specs to implement the approved plan. CPH will provide creative assets to the vendor for placement. The project is divided into two parts: Part One aims to promote lead screenings of children and lead safety in the home within targeted high-risk neighborhoods, and Part Two aims to promote healthcare provider education sessions discussing the importance of screening of children, pregnant, and lactating women for lead exposure.
Key aspects of the project include:
• Target audience: Parents and caregivers of children under age 6 in targeted zip codes
• Coverage area: Linden, Near East/Livingston, and South
• Tactics: The bidder must clearly outline a plan for each tactic that will be utilized and the estimated amounts
• Content development: The vendor shall create a plan to achieve stated goals and develop the creative assets required by the plan
• Outcome measures: The campaign will include monthly reporting by the 5th of each month on agreed-upon outcome measures that demonstrate movement in awareness, engagement, and behavior or knowledge change over the duration of the campaign