National Issues-Based Media Consultancy

Longwood University seeks a single, experienced media‑consultancy firm to design and execute a national‑issues‑based media campaign that positions the university president as a thought‑leader on the value of liberal‑arts education for democracy. The contractor will develop a strategic media plan, secure earned media placements and op‑eds at national, education‑focused, and regional outlets (with a focus on Washington, D.C.), produce supporting content, and provide media‑training for the president. The engagement runs from March 1 2018 through February 29 2020 (with up to three one‑year extensions) and requires the firm to have strong relationships with national‑level media and a proven track record of issue‑based campaigns. • Develop and implement a national media strategy and outreach calendar. • Secure earned media placements, op‑eds, and other thought‑leadership pieces. • Provide one‑on‑one media‑training for the university president and offer ongoing advisory support. • Submit a Small‑Business Subcontracting Plan and comply with Virginia’s E‑Verify and record‑retention rules.