Description
The State of Missouri's Department of Health and Senior Services is seeking a vendor to provide a comprehensive statewide cannabis prevention and education media campaign. The campaign aims to educate Missourians about the health and safety risks associated with cannabis use, promote safe and responsible use, and prevent underage use. The vendor will be responsible for developing and implementing a research-based campaign using effective formative research, evidence-based messaging strategies, and messages tailored for youth and adult populations. The campaign should include two components: a youth-tailored campaign and an adult education campaign. The vendor must have at least ten years of experience in behavior change marketing, health communication strategies, and large-scale social marketing campaigns.
Some key aspects of the project include:
• Providing medically and scientifically accurate information about the health and safety risks associated with cannabis use
• Promoting safe and responsible cannabis use
• Preventing underage cannabis use
• Educating adults about the risks of co-using cannabis and tobacco products
• Providing training and technical assistance to state agency staff and public health personnel
The contract period is from the effective date of the contract to May 31, 2027.