Economic Development Branding & Marketing Services

The State of Connecticut’s Department of Administrative Services (DAS) is seeking a qualified firm to provide comprehensive Economic Development Branding and Marketing Services. The scope includes developing a branding strategy, creating marketing materials, conducting market research, managing publicity campaigns, and delivering ongoing promotional support to attract and retain businesses in Connecticut. The work will be performed under a state contract and requires expertise in branding, public relations, digital and print marketing, and economic development outreach. • Develop a cohesive brand identity for Connecticut’s economic development initiatives. • Produce marketing collateral (print, digital, video) and manage distribution. • Conduct market research and analysis to target prospective investors and businesses. • Provide public relations and media outreach services, including press releases and event support. • Deliver ongoing campaign management, performance measurement, and reporting. • Coordinate with state agencies and local municipalities to align messaging.