RFP-228B-22 Multi Media Relations and Sponsorships

Murray State University is seeking an exclusive partner to manage all multi‑media relations and sponsorship activities for its intercollegiate athletics program. The contractor will sell and market sponsorship inventory across venue signage, digital displays, broadcast rights, mobile app branding, in‑game promotions, printed materials, and the athletics website. The firm must staff a local General Manager, a secondary sales representative, and an administrative/fulfillment employee, all independent contractors residing within the Murray, KY market and surrounding regional campuses. Compensation is based on a revenue‑share model (minimum 60% to the university, 40% to the contractor) after meeting an annual cash guarantee, with tiered upside for exceeding targets. The contract runs four years starting July 1 2022, with two optional two‑year extensions, and requires the contractor to maintain specified insurance coverage, comply with NCAA and university branding rules, and submit monthly and annual reports. • Exclusive marketing‑sales rights for all athletics sponsorship assets (signage, broadcast, digital, print, app, etc.). • Staffing requirement: GM, secondary rep, and fulfillment admin (local independent contractors). • Financial model: minimum 60/40 revenue split plus annual cash guarantee; tiered upside possible. • Four‑year term (July 1 2022 – June 30 2026) with two optional two‑year renewals. • Mandatory insurance (public liability, property, vehicle, workers’ comp) and compliance with NCAA, Kentucky, and university policies.