Description
Washington State University Vancouver is seeking a qualified vendor to provide OTT marketing services to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The selected vendor will deliver the existing WSU Vancouver recruitment commercial to Southwest Washington audiences, targeting ages 18 to 34 years old with an interest in higher education, via OTT channels. The campaign will run from January 1, 2026, through April 30, 2026. The vendor will be responsible for providing a strategic mix of OTT channels, geo-targeting specific zip codes, using third-party data to reach an expansive geo-targeted market, and assuring brand-safe, fraud-free channels.
• The vendor must have at least 5 years of experience working with higher education or other public institutions similar in size, scope, complexity, and structure to Washington State University.
• The vendor must provide a detailed breakdown of the costs, including the number of impressions, times and days of the week, and demographics.
• The vendor must adhere to Web Content Accessibility Guidelines (WCAG) 2.1.
• The vendor must provide three client references that are similar to WSU Vancouver.
• The vendor must submit a completed and signed Exhibit A, Certifications and Assurances Form, and other required documents.