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Maryland Cecil County Government - Administration·Maryland

Transit Vehicles & Bus Shelter Advertising Services

Closes 4/30/2026$500k – $2MRequest for Proposal
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Description

The Cecil County Government is seeking proposals for Transit Vehicles and Bus Shelter Advertising Services. The selected contractor will be responsible for managing the sale, production, installation, and maintenance of advertising on Cecil Transit's vehicles and bus shelters. The contract will be for a term of 5 years, with the option to renew for an additional 2 years. The contractor will be required to provide a guaranteed annual minimum revenue to the county. The proposal should include the contractor's experience, sales and marketing plan, operations and maintenance plan, and reporting and transparency plan. • The contractor will be responsible for managing the sale, production, installation, and maintenance of advertising on Cecil Transit's vehicles and bus shelters. • The contract will be for a term of 5 years, with the option to renew for an additional 2 years. • The contractor will be required to provide a guaranteed annual minimum revenue to the county. • The proposal should include the contractor's experience, sales and marketing plan, operations and maintenance plan, and reporting and transparency plan.

Attached files

Contact

Connie KAMIT(Procurement Manager)

[email protected]

Key dates

Opened
3/10/2026
Questions due
4/10/2026
Closes
4/30/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
BPM055815

Budget estimate

$500,000 – $2,000,000

The budget for this contract is expected to be substantial, as the contractor will be required to provide a guaranteed annual minimum revenue to the county. The exact budget amount is not specified in the document, but it can be estimated based on the scope of work and the requirements of the contract. The county's transit system travels nearly 600,000 miles per year, providing about 90,000 trips, which suggests a significant advertising potential. Considering the contract term and the guaranteed annual minimum revenue, the budget can be estimated to be in the range of $500,000 to $2,000,000 per year, depending on the contractor's sales and marketing plan and the actual advertising revenue generated.

AI estimate from the solicitation

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