Communications, Marketing, and Evaluation Services

The Des Moines Independent Community School District is seeking a qualified firm to provide communications, marketing, and evaluation services. The selected firm will be responsible for conducting a communications and marketing audit, developing a strategic plan, and providing implementation support. The goal of this project is to improve family and staff engagement and student enrollment in the district. The scope of work includes conducting a communications and marketing audit, developing a 3-5 year strategic plan, and providing implementation support. The district is looking for a firm with experience in strategic communications planning, multilingual outreach, marketing, and organizational evaluation. • The district has approximately 31,000 students and 5,000 teachers and staff. • The district has a diverse student population with 34.7% White, 29.2% Hispanic, 20.6% African American, 8.0% Asian, 6.8% Multi-Racial, 0.4% Native American, and 0.1% Pacific Islander. • The district has 38 elementary, 11 middle, and 5 high schools, as well as 10 special schools. • The district is looking for a firm that can provide clear, actionable tools and priorities for immediate implementation, and recommendations for strategic investments to build family and staff engagement and student enrollment.