Advertising Services - University Athletic Association, Inc.

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) is issuing a sole‑source procurement to the University Athletic Association, Inc. (UAA) to create, produce, place, and distribute a statewide advertising campaign targeting University of Florida fans with driver‑safety messages. The effort will run for the FY 2026‑2027 and is budgeted at approximately $50,000. UAA is the exclusive holder of multimedia rights for UF athletics, making it the only viable source for this campaign. • Scope: Creative strategy, production, media placement, and statewide distribution of safety ads. • Target audience: UF athletics fans and broader Florida public. • Duration: FY 2026‑2027 (approximately 12 months). • Estimated budget: $50,000. • Procurement type: Sole source (single source) under Florida statutes. • Primary contact: Katie Downey, FLHSMV, (850) 617‑3183, [email protected].