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City of Worcester·Massachusetts

Advertising Services / DTM

Closes 8/23/2023$150k – $250kInvitation for Bid
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Description

The City of Worcester is seeking a vendor to provide full‑service advertising management for its Department of Transportation & Mobility parking facilities. The contractor will sell advertising space, develop rate sheets, design and produce signage, install and de‑install the ads, and deliver quarterly financial reports while paying the City a percentage of net advertising fees. Existing advertising agreements (Wagner KIA and Dunkin Donuts) must be assumed and continued under the new contract. • Scope includes glass‑mounted vinyl, wall‑mount, and exterior railing signage across multiple parking garages. • Contractor must retain all design, production, and sales activities in‑house (no subcontracting without City approval). • Quarterly reporting and payment to the City are required, with a three‑year performance period (Oct 2023 – Sep 2026).

Attached files

Contact

Christopher Gagliastro, Purchasing Director(Purchasing Agent)

[email protected]

508-799-1224

Key dates

Opened
8/1/2023
Closes
8/23/2023
Duration
3 years

Last updated

Details

Type
Invitation for Bid
Industry
Marketing and Advertising
NAICS
541800
Solicitation №
CR-8059-W4

Budget estimate

$150,000 – $250,000

The addendum lists five advertising units with monthly rates ranging from $1,200 to $3,950, totaling roughly $13,380 per month if all units are awarded. Assuming the contract runs for three years, the gross revenue potential is about $482,000. After accounting for the City’s percentage share of net fees, operating costs, and the fact that only a subset of units may be awarded, a realistic net earnings range for the vendor is estimated between $150,000 and $250,000 over the contract term.

AI estimate from the solicitation

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