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  5. ›RFP-Business Attraction and PR Agency

Rhode Island Commerce Corporation·Rhode Island

RFP-Business Attraction and PR Agency

Closes 10/30/2026$500k – $800kRequest for Proposal
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Description

The Rhode Island Commerce Corporation is seeking a single, full‑service agency to provide public‑relations, advertising, social‑media, analytics, and event‑management support for its statewide business‑attraction initiatives. The contract is capped at $800,000, runs for 12 months beginning Jan 1 2027, and requires comprehensive planning, execution, and reporting across multiple service categories. Proposers must submit a detailed technical and cost proposal by Oct 30 2026 and be prepared to present in person on Nov 9‑10. • Core services include PR strategy, media relations, content creation, social‑media management (using Agorapulse), analytics/reporting, integrated advertising campaigns, and production of ~12 business‑attraction events per year. • Deliverables: a full marketing plan, strategic account plans, social‑media calendar, analytics framework, advertising concepts, event production plans, and supporting work samples. • Evaluation emphasizes experience, familiarity with Rhode Island’s priority industries, personnel qualifications, innovative planning, event management capability, cost‑effectiveness, and ISBE participation.

Attached files

Contact

Rebecca Nuger

[email protected]

(401) 278-9100

Key dates

Opened
10/7/2026
Questions due
10/12/2026
Closes
10/30/2026
Projected award
11/23/2026
Duration
12 months

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP-2617

Budget estimate

$500,000 – $800,000

The solicitation caps the contract at $800,000 for a 12‑month performance period. Based on the budget ceiling and typical agency fee structures, a realistic earned amount would fall between $500,000 (mid‑range cost‑effective proposals) and the full $800,000 (maximum‑scope, high‑visibility campaigns). Factors influencing the range include the extent of media buying, event production scale, and ISBE participation discounts.

AI estimate from the solicitation

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