FY26, Public Education & Marketing Services for CWC

The State of Colorado, Department of Natural Resources, is seeking a contractor to provide public education and marketing services for the Colorado Wildlife Council (CWC). The contractor will design, produce, and manage a comprehensive public information and media-based marketing campaign to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado. The campaign will include strategically timed television advertising, digital and social media content, and other media placements. The contractor will be responsible for providing content and supporting justification for their proposed marketing strategy, writing marketing and communication plans, buying and negotiating media, producing advertising materials, and managing social media and website content. The contractor will also be responsible for conducting research and providing recommendations for campaign adjustments. The contract will be for a period of five years, with a budget of $2,500,000. • Key responsibilities include: • Designing and implementing a comprehensive public information and media-based marketing campaign • Providing content and supporting justification for the proposed marketing strategy • Writing marketing and communication plans • Buying and negotiating media • Producing advertising materials • Managing social media and website content • Conducting research and providing recommendations for campaign adjustments • Providing monthly reporting and campaign outcomes • Coordinating with the CWC and CPW staff