Communications and Marketing Audit

The Des Moines Independent Community School District is seeking proposals from qualified firms to provide communications, marketing, and evaluation services. The goal of this work is to produce clear, actionable tools and priorities for immediate implementation, and recommendations for strategic investments to build family and staff engagement and student enrollment. The scope of work includes a communications and marketing audit, strategic recommendations and roadmap, website redesign and social media modernization, and implementation support. The selected firm will be required to provide a comprehensive plan and framework for the District's communications, marketing, and evaluation efforts. • Key services include: communications and marketing audit, strategic recommendations, website redesign, social media modernization, and implementation support • The District serves a diverse student population and is undertaking major work through its 5-Year Strategic Plan and Reimagining Education Plan • The selected firm will be required to provide a comprehensive plan and framework for the District's communications, marketing, and evaluation efforts • The District is seeking a firm with expertise in strategic communications planning, multilingual outreach, marketing, internal/external communication strategy, digital engagement, and organizational evaluation