Description
The Franchise Tax Board is seeking a vendor to provide creative design and advertising services to increase the number of credits issued to eligible Californians related to California’s Earned Income Tax Credit (CalEITC), Young Child Tax Credit (YCTC), Foster Youth Tax Credit (FYTC), and encourage taxpayers to use services like MyFTB, CalFile, Direct File, and Volunteer Income Tax Assistance (VITA). The awarded Contractor will be responsible for developing creative content, developing an advertising plan, securing advertising placements in various traditional and digital media formats, and proposing additional advertising opportunities that align with FTB’s goals. Some key requirements include:
• Developing creative content and an advertising plan
• Securing advertising placements in various traditional and digital media formats
• Proposing additional advertising opportunities
• Ensuring a Mandatory Disabled Veteran Business Enterprises (DVBE) Participation of three percent (3%)
• Complying with the State’s General Terms and Conditions (GTC) and FTB Special Terms and Conditions
The contract term is anticipated to be from December 01, 2025, or upon Contract Award, through June 30, 2026, with the CalEITC Advertising Campaign running from February 01, 2026, through April 18, 2026.