TargetX Suite for Recruitment, Retention/Student Success, and Mobile App Engagement Tools

The University of New Mexico is seeking to purchase the TargetX Suite, which includes recruitment, retention/student success, and mobile app engagement tools built within a single platform, Salesforce. The suite is only available for purchase through TargetX. The proposed purchase is for a 3-year term, with a total cost of $63,000.00. The TargetX solution is a proprietary item, technology, or service that is only available from the proposed vendor. The university has determined that this purchase is necessary due to the unique capabilities of the TargetX solution, which includes a comprehensive and user-friendly CRM tool, as well as a consultative implementation approach from a team of experienced higher education professionals. Some key features of the TargetX Suite include: • Unlimited bulk email messaging • Native events module to manage on and off-campus events • Print capabilities to merge information from the CRM into letters, labels, or envelopes • Proprietary form building engine • Admissions application and review tools • Student Success Center and Cohort Success Scoring • Appointment scheduling and TargetX Engage for managing walk-in or virtual meetings The university believes that the TargetX solution is the only one that can meet its needs due to its unique capabilities and the fact that it is built on the Salesforce platform.