Description
The City of Oshkosh is seeking a marketing and branding consultant to develop a strategic campaign for the Onboard to Oshkosh Relocation Initiative. The goal is to position Oshkosh as a desirable place to live and attract eligible out-of-state households to relocate to the community. The selected consultant will work with City staff to create a comprehensive marketing strategy, develop a brand positioning and messaging framework, and provide a campaign creative package. The project includes delivering a discovery summary, messaging framework, marketing strategy, campaign creative package, website and landing page recommendations, community partner toolkit, and performance measurement plan.
• The project aims to attract approximately 15 households to relocate to Oshkosh over the program period.
• The campaign should focus on eligible out-of-state individuals and households who may be open to relocating to Oshkosh.
• The City expects the selected consultant to refine target audiences based on research and strategy development.
• The project has a total budget of $20,000.
• Proposals must include a detailed cost proposal showing fees by task, estimated hours, deliverables, and any optional services.