M State Brand Audit/Position

The purpose of this Request for Proposals (RFP) is to solicit proposals from qualified branding and strategic communications consultants to define and strengthen M State brand position through research, analysis and strategic recommendations to strengthen institutional identity, enhance stakeholder engagement, and support long-term organizational goals. Key aspects of the project include: • Comprehensive Brand Audit • Stakeholder Insights Report • Prospective Student Brand Perception and Awareness • Market Positioning Analysis • Brand Positioning Framework • Implementation Roadmap The expected outcomes of the project are to define and strengthen M State's brand positioning, enhance stakeholder engagement, and support long-term organizational goals.