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Awarded contract·City of Worcester·Massachusetts

Advertising Services / DTM

Won by Palley Advertising$2.5MSingle Award
Contract source

Awarded vendors

  • Palley Advertising

Description

This contract awards the City of Worcester’s Department of Transportation & Mobility the right to sell, design, install, and manage advertising signage on municipal parking facilities for a three‑year term. The selected vendor, Palley Advertising, will be responsible for creating rate sheets, handling all sales and design work in‑house, ensuring regulatory compliance, and submitting quarterly revenue reports. In exchange, the vendor must remit a percentage of net advertising fees to the City on a quarterly basis. No subcontracting is permitted without prior written consent, and the vendor must maintain the required insurance and bonding coverage. The contract runs from October 2026 through September 2029 and includes a firm‑price guarantee for the entire term. • Scope: outdoor advertising sales, design, installation, and quarterly revenue sharing for Worcester parking assets. • Performance period: 1 Oct 2026 – 30 Sep 2029 (3 years). • Vendor: Palley Advertising (sole awardee). • Financial terms: percentage of net fees payable quarterly; firm‑price guarantee; no explicit contract ceiling disclosed. • Requirements: insurance (CGL ≥ $1 M, auto ≥ $1 M), compliance with City policies (CORI, gender‑identity, wage‑theft), no subcontracting without permission.

Attached files

Key dates

Bids closed
8/26/2026
Starts
10/1/2026
Ends
9/30/2029
Duration
3 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
CR-8780-W7

Contract value

$2,500,000

The solicitation does not disclose a total contract value. However, Attachment A lists existing garage advertising agreements ranging from $500 to $3,950 per month. Assuming roughly 30 parking locations (a typical mid‑size city portfolio) at an average of $2,000 per month, annual revenue would be about $720,000. Over a three‑year term, that yields roughly $2.2 million in gross advertising fees. Since the vendor retains a portion of net fees and the City receives a percentage, the contract’s financial exposure for the City is likely in the $1.5–$2.5 million range. Accounting for additional costs (insurance, bonding, administration) a conservative ball‑park estimate of the contract’s total value is approximately $2.5 million.

AI estimate from the award documents

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