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  5. ›Malt Beverage Marketing Sponsorship

Awarded contract·City of Spokane·Washington

Malt Beverage Marketing Sponsorship

Won by King Beverages Inc.$750kAwarded 6/1/2026Single Award
Contract source

Awarded vendors

  • King Beverages Inc.

Description

The City of Spokane seeks a malt‑beverage partner to provide a non‑exclusive marketing sponsorship for two major public events (the summer concert series at the U S Pavilion and the Independence Day celebration). The partner will contribute an annual cash fee (amount undisclosed) and may supply product trade, while receiving marketing rights, on‑site activation, signage, and staff education opportunities. The partnership is coordinated through Lancer Hospitality, the exclusive concession operator, and requires the partner to hold a Washington State liquor license. The contract runs from August 2021 through November 2024, with potential extensions at the City’s discretion. • Provides non‑exclusive marketing rights for high‑visibility park events. • Requires annual monetary contribution and possible product trade. • Works through Lancer Hospitality and mandates a state liquor license.

Attached files

Key dates

Bids closed
6/28/2021
Intent to award
6/1/2026
Awarded
6/1/2026
Starts
8/1/2021
Ends
11/15/2024Renews
Duration
3 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
RFP 5456-21

Contract value

$750,000

No explicit contract value is disclosed. The sponsorship likely involves a substantial cash contribution to support two large‑scale public events over a three‑year period. Comparable city‑wide event sponsorships for beverage brands often range from $150,000 to $300,000 per year, depending on market size and exposure. Assuming a mid‑range figure of $250,000 annually, the total contract value would be roughly $750,000 for the three‑year term. This estimate accounts for the marketing rights, on‑site activation, and the need for a liquor license, but excludes any product‑trade component which could further increase the effective value.

AI estimate from the award documents

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