Marketing Hub - Advertising

This contract is for a non-competitive advertising purchase for the Florida Economic Development Hub, which will allow Pinellas County to reach the Business Journal’s audience throughout the United States and share the advantages of a Pinellas location with business leaders. The contract includes a fixed tile on the landing page, up to 4 pieces of content, 550,000 headline impressions in 5 markets, and one social push per article. The total investment is $12,000 for 6 months of promotion. Key points to consider are: • The contract is for a non-competitive purchase, which may be utilized when it is determined that no condition exists that would make the purchase inappropriate. • The purchase is for a unique opportunity for outreach and business development outreach. • The advertising package will allow Pinellas County to reach a wide audience throughout the United States. • The contract includes a variety of services, including content creation and social media promotion. • The total investment is $12,000, which is a relatively small amount for a marketing campaign.