Marketing for Animal Welfare Skills Educational Videos

The University of Georgia is soliciting qualified bids for Marketing Services to provide Marketing Animal Welfare Skills Educational Videos. The contract term is from the date of award until the end of the State’s current fiscal year, with options to renew for up to 4 years. The contractor will be required to provide GA standard insurance coverage and requested insurance certificates. The contractor will also be required to comply with the State's Standard Contract and provide a completed Sales and Use Tax compliance form. Some key points about the project include: • The primary marketing area for the videos is within the state of Georgia, secondarily it is the United States generally. • The contractor must have at least ten years' experience in marketing, with experience in marketing educational videos to professional audiences and building a national presence for an expert. • The contractor must provide up to 3 samples of work in which they created an integrated media approach to position a principal as a thought leader in his or her field on a state and national level. • The contractor must provide a proposed approach for marketing the videos, including specific reference to publications, social media outlets, other media outlets, organizations, and partners. • The contractor must provide a proposed monitoring, tracking, and evaluation plan for the project.