Implementation of Admissions CRM

Towson University awarded a contract to Waybetter, LLC for the implementation of a new Admissions Customer Relationship Management (CRM) system. This engagement will likely involve software customization, data migration, integration with existing student information systems, and training for university staff. The procurement was completed on March 1 2023, with Waybetter, LLC selected as the sole vendor. • Scope of work: design, develop, and deploy a tailored Admissions CRM platform. • Deliverables: functional software, integration services, data migration, user training, and post‑implementation support. • Vendor: Waybetter, LLC (single‑award). • Procurement context: university‑level IT acquisition; no competitive bid details disclosed.