Generative Engine Optimization (GEO) & AI Search Visibility Platform

Grand Valley State University issued an RFP to select a long‑term strategic partner to provide a cloud‑based Generative Engine Optimization (GEO) and AI Search Visibility platform. The scope includes licensing a subscription‑based SaaS solution, migration from existing SEO tools, training, analytics dashboards, governance for a decentralized multi‑site environment, integration with the university’s custom CMS, WCAG 2.1 AA accessibility compliance, and robust data‑privacy/Responsible AI safeguards. The award was made to BrightEdge Technologies Inc., a vendor with established enterprise SEO capabilities. The RFP required detailed pricing for 1‑, 3‑, and 5‑year terms, implementation fees, and price‑increase caps, though no monetary values were disclosed. • Platform must unite traditional SEO with AI‑driven GEO functionality for a large, federated university web presence. • Must support SSO, API integration, WCAG 2.1 AA compliance, SOC‑2/HECVAT data‑privacy assurances, and provide ongoing support and customer‑success services. • Awarded to BrightEdge Technologies Inc.; all vendor contact details are absent from the source material.