RFP 2020-18 Sales Operation and Lead Generation Support

This contract awards Covered California a fixed‑price, one‑year services agreement to manage its sales operations and lead‑generation activities for the state health‑insurance marketplace. The contractor will design, execute, and track multi‑channel marketing campaigns, handle media buying, produce content, manage call‑routing systems, support events and training, and provide detailed performance analytics. The scope includes both traditional (TV, radio, print) and digital media, with an emphasis on reaching diverse, multilingual populations. The maximum budget is $450,000, with a potential one‑year extension. • Core tasks: lead‑generation campaign design, media buying, content creation, ACD call‑routing, event logistics, reporting. • Required vendor qualifications: California‑based full‑service advertising agency with ≥10 years media buying experience and demonstrated health‑insurance market knowledge. • Procurement details: Open RFP released 19 Mar 2021, proposals due 8 Apr 2021, intent to award 23 Apr 2021, contract start 10 May 2021, fixed‑price ceiling $450k.