Description
Laramie County Community College is seeking a firm to provide comprehensive renaming and rebranding services. The selected firm will guide the institution through a research-driven, inclusive, and creative process to evaluate and recommend a potential new institutional name, define a brand promise, develop a brand identity system, and support rollout and change management. The scope of work includes conducting focus groups, interviews, listening sessions, and surveys, identifying the College's unique differentiators, developing a comprehensive brand identity package, and creating a brand guide.
* Conducting research and analysis to inform the renaming and rebranding process
* Developing a brand promise and value proposition
* Creating a brand identity system, including visual and written guidelines
* Supporting rollout and change management
* Ensuring successful implementation and brand rollout with measurable results