RFI - Online and Graduate Enrollment Integrated Marketing Agency

Miami University is seeking a vendor to provide integrated marketing solutions and enrollment coaching services to support enrollment in graduate, online undergraduate, and other academic programs. The vendor should have deep experience in higher education marketing and enrollment, understanding of adult, graduate, online, and non-traditional learners, and experience with full-funnel strategy in higher education recruitment and enrollment. The scope of work includes digital marketing, search engine optimization, social media marketing, web optimization, and content and copywriting. The vendor should also provide dedicated coaching staff to manage prospects, inquiries, admits, and enrolling students. Key requirements include: • Deep experience in higher education marketing and enrollment • Understanding of adult, graduate, online, and non-traditional learners • Experience with full-funnel strategy in higher education recruitment and enrollment • Experience in developing, optimizing, analyzing, and reporting on comprehensive digital advertising campaigns • Ability to align and integrate work and dataflow seamlessly into university CRM and CMS systems