RFP 130-WTCC 1880581657-25AL Traditional and Digital Media Buying Services

The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified Service Providers to provide comprehensive digital and traditional media strategy, planning, buying, placement, and analytics services. The selected Service Provider will partner with Wake Tech’s Communications and Marketing Division to design and execute campaigns that strengthen brand awareness, drive enrollment growth, support special program initiatives, and deliver measurable return on investment through targeted media placements and real-time performance analytics. Some key requirements include: • Providing a dedicated account team with expert level strategy development, account management, project management, negotiation and media buying, data tracking, reporting and analytics, and recruitment strategy • Developing annual and campaign-specific media plans • Targeting identified audiences, including prospective students, adult learners, parents, and other stakeholders • Monitoring active campaigns and making real-time or near-real-time adjustments • Negotiating media rates and managing media budgets • Providing regular reporting and analytics to measure campaign effectiveness and return on investment