A Study on Marketing and Media Effectiveness Services

The City of Columbia is seeking a contractor to conduct a study on marketing and media effectiveness services to increase tourism development. The study should identify and evaluate strategies that attract out-of-town visitors, increase economic impact, and foster the cultural vitality of the community. The contractor will be responsible for conducting market research, promulgating and updating strategic plans, and utilizing a competitive marketing strategy. The contract period is one year, with the option to renew for up to four additional one-year periods. • Key factors to be studied include dining options, indoor and outdoor recreation, festivals and events, sporting activities, retail offerings, arts and culture, and historical assets. • The contractor should have experience in marketing and media effectiveness services, and should provide information about their organization, experience, and personnel. • The City anticipates the total cost for this service to not exceed $16,000.00 for the original contract period. • The proposal should include a written plan for performing the requirements, a schedule of work, and pricing information. • The City reserves the right to reject any or all proposals, or to cancel the RFP if it is in the best interest of the City to do so.