RFP 26-068 Consultant - Family Arena Naming Rights

St. Charles County is seeking a qualified marketing or sponsorship agency to secure a long-term naming rights partner for the St. Charles Family Arena, a publicly owned, multi-purpose venue located in St. Charles, MO. The selected agency will be responsible for developing a comprehensive marketing and sales strategy, creating marketing materials, managing the sales and negotiation process, providing financial modeling and forecasting, and ensuring brand alignment between the prospective partner and the Family Arena's community mission. Key aspects of the job include: • Developing a comprehensive marketing and sales strategy to identify and attract potential naming rights partners • Creating all necessary marketing materials, including a naming rights package outlining the benefits and value proposition of the sponsorship • Managing the entire sales and negotiation process, including drafting a term sheet and assisting in final contract negotiations • Providing financial modeling and forecasting to determine the fair market value of the naming rights • Ensuring brand alignment between the prospective partner and the Family Arena's community mission