Safe Ride Program, Ohio Traffic Safety Office

The Ohio Traffic Safety Office (OTSO) is seeking a vendor to develop a longer-term ride share program to reduce impaired driving in Ohio. The program will run during the highest risk holiday periods, in the highest risk locations, and will encourage Ohioans to plan for a sober ride home. The vendor will be required to administer an alternative transportation program with Uber and/or Lyft to run in and around targeted Ohio counties. The program will be evaluated based on its effectiveness in reducing impaired driving, and the vendor will be required to provide regular reports and updates on the program's progress. • The program will run during the highest risk holiday periods, including Labor Day, Memorial Day, Halloween, Christmas/New Year’s, and Thanksgiving. • The vendor will be required to provide a detailed plan for the program, including the target audience, marketing strategy, and evaluation methodology. • The vendor will be required to provide regular reports and updates on the program's progress, including the number of rides provided, the number of people reached, and the overall effectiveness of the program. • The program will be evaluated based on its effectiveness in reducing impaired driving, and the vendor will be required to provide a final report on the program's outcomes and recommendations for future improvements.