Smart Mailing Services

Miami University is seeking a vendor to provide smart mailing services, which includes printing, fulfillment, mailing, and integrated digital campaign projects. The project involves creating a personalized, printed brochure and delivering it to households, along with targeted digital advertising campaigns. The vendor should have the capacity to support these services and provide a detailed proposal, including pricing, case studies, and references. The contract term is expected to be from July 1, 2026, to June 30, 2029, with two optional 12-month renewal periods. Key aspects of the project include: • Printing of a custom, die-cut brochure • Filtering and processing of a mailing list, imprinting variable data, and preparing for mail processing • Mailing, including the use of digital technology to run a targeted campaign in conjunction with the mailing • Providing a list to Miami of students (with unique identifiers) from the list provided who engaged with any element of the campaign • Identifying head-of-household email addresses for each household on the original mailing list and including those with the student-specific data that is returned to Miami