988 Suicide and Crisis Lifeline Media

The State of Wyoming’s Department of Health is seeking a qualified vendor to design, produce, and manage a statewide media campaign promoting the 988 Suicide & Crisis Lifeline. The effort includes strategic planning, creative development for digital, social, and traditional media, production of physical assets (wallet cards, stickers, posters, magnets), media buying, and rigorous data collection for federal reporting and quality‑improvement metrics. The contract will run up to three years, with the primary work period from December 2026 through September 2027, and a total budget not to exceed $219,730. • Develop a culturally and linguistically responsive campaign strategy aligned with SAMHSA’s 988 Partner Toolkit. • Produce digital assets, social‑media graphics, videos, and printable materials that meet Section 508/WCAG 2.1 AA accessibility standards. • Execute media buying across TV, radio, digital, and out‑of‑home channels, plus distribution of physical collateral to partners. • Provide quarterly reporting on reach, target‑population engagement, and correlation with 988 call volume. • Manage the project timeline, agency reviews, and up to two revision rounds per deliverable.