Description
MetroPlus Health Plan, a subsidiary of NYC Health + Hospitals, is seeking a public‑relations vendor to develop and execute a strategic PR program that drives membership growth, improves reputation, and elevates executive visibility. The vendor will be responsible for creating an integrated PR strategy, media outreach, content development, spokesperson support, crisis management, measurement and reporting, and thought‑leadership initiatives, with multilingual capabilities and measurable KPI targets.
• Develop and maintain a comprehensive PR strategy aligned with MetroPlusHealth’s business objectives.
• Secure earned‑media placements, manage media relations, and provide spokesperson training and crisis support.
• Deliver monthly performance metrics and analytics tied to membership acquisition, brand consideration, and executive positioning goals.
• Provide a 90‑day sample PR plan, pitch angles, media target list, and three relevant case studies.
• Meet NY MWBE participation requirements (30 % subcontractor goal) and comply with HIPAA, privacy, and security standards.