Online Graduate Program Portfolio Assessment and Five-Year Enrollment Growth Strategy

Texas A&M University is seeking a qualified vendor to assist with an online graduate program portfolio assessment and development of a five-year online enrollment growth strategy. The scope of work includes three workstreams: Texas A&M Online Operating Model, Governance, and Staffing; Online Program Portfolio Opportunity Assessment; and Five-Year Online Enrollment/Revenue Growth Strategy. The vendor will provide a written final report with appendices and supporting models, as well as an executive summary and presentation materials. Key considerations include market demand, competitive landscape, audience and modality fit, program feasibility, and pricing/tuition observations. • The project aims to increase central coordination and support for online graduate programs while preserving college/school ownership and decision-making. • The vendor will assess the current state of online graduate program operations and develop future-state operating model options. • The vendor will conduct a portfolio-level opportunity assessment to identify high-potential programs for enrollment and revenue growth. • The vendor will develop a five-year strategy for online enrollment and revenue growth, including recommendations for marketing, recruitment, and pricing.