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U.S. Department Of State·United States of America

The Freedom 250 – Taste of America Nationwide Campaign

Closes 9/29/2026$500k – $1.5MRequest for Quotation
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Description

The U.S. Embassy Tokyo is seeking a qualified firm to plan, produce, and manage the “Freedom 250 – Taste of America” public‑diplomacy campaign across multiple Japanese cities. The contractor will be responsible for transit advertising, city‑wide launch events, digital PR, influencer engagement, creation of visual assets, production of printed promotional materials, and overall campaign coordination and reporting. The effort requires a Japan‑based team with native Japanese language capability, established media and influencer networks, and the ability to execute events and advertising in Okinawa, Tokyo, Yokohama, Osaka, and Fukuoka.

Attached files

Contact

Christopher G. Staff(Contracting Officer)

[email protected]

+81-3-3224-5616

Key dates

Opened
9/13/2026
Questions due
9/17/2026
Closes
9/29/2026
Duration
6 months

Last updated

Details

Type
Request for Quotation
Industry
Public Relations
NAICS
561920
Solicitation №
19JA8026Q0040

Budget estimate

$500,000 – $1,500,000

The award amount is not disclosed, but based on the scope—nationwide transit advertising, multiple launch events, digital and influencer campaigns, and production of printed materials—a realistic contract value is likely in the mid‑hundreds of thousands to low‑single‑million‑dollar range (approximately $500,000 to $1,500,000). Factors influencing the estimate include media buy costs, event venue fees, production volumes, influencer rates, and the six‑month campaign timeline.

AI estimate from the solicitation

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