Audience Analysis

The U.S. Embassy Tirana seeks a qualified contractor to design, field, and analyze a nationwide audience survey in Albania, including both face‑to‑face (CAPI) and telephone (CATI) interviews of approximately 1,000 adults, plus four focus‑group discussions. The contractor must develop the questionnaire, sampling methodology, conduct data collection, perform quality control, produce a cleaned weighted database, and deliver a comprehensive analytical report with executive summary and visualizations. The effort also requires translation support, subcontractor coordination, and strict compliance with numerous cybersecurity and supply‑chain security clauses. • Design and gain approval for a 107‑110 question questionnaire and national sampling plan. • Recruit, train, and supervise interviewers for CAPI and CATI fieldwork, and conduct four focus‑group discussions. • Deliver a cleaned, weighted dataset and a full analytical report (including visualizations and optional presentation).