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  5. ›Associated Wholesale Grocers, Inc.

Florida Department of Agriculture and Consumer Services (FDACS)·Florida

Associated Wholesale Grocers, Inc.

Closes 10/2/2026$70k – $100kSole Source
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Description

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Associated Wholesale Grocers, Inc. (AWG) to manage the “Fresh From Florida” Grocery Retailer Marketing Program. The contract covers planning, drafting, printing, and distributing promotional materials—including weekly flyers, in‑store signage, and digital/social media content—that feature the “Fresh From Florida” logo and promote Florida‑grown commodities. The agreement will run through June 30 2027 with an estimated value between $70,000 and $100,000. • Scope: Brand promotion, advertising, and marketing services for AWG’s retail channels (print, in‑store, web, social media). • Required services: Design and production of weekly sale flyers, in‑store signage, vendor‑specific publications, and coordinated social‑media posts. • Duration: Approximately 9 months (Sept 2026 – June 2027). • Estimated contract value: $70‑100 k. • Single‑source justification: AWG is the only entity capable of integrating the “Fresh From Florida” logo across its nationwide store network and digital platforms. • Submission deadline for vendor information: 2 Oct 2026.

Attached files

Contact

Edward Rondeau

[email protected]

(850) 617-7181

Key dates

Opened
9/11/2026
Questions due
10/2/2026
Closes
10/2/2026
Duration
9 months

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
SS 26 27 44

Budget estimate

$70,000 – $100,000

The solicitation lists an approximate contract amount of $70,000 with a ceiling of $100,000. Given the deliverables (weekly flyers, in‑store signage, digital/social media content) and the 9‑month performance period, the expected budget falls within that range. Variations could arise from additional creative revisions or expanded media buys, but the baseline estimate remains $70‑$100 k.

AI estimate from the solicitation

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