USM-2612 Marketing, Advertising, Branding, and Creative Services

The University System of Maryland (USM) is seeking a qualified marketing agency to provide a variety of services to advance the USM brand. These services include multimedia campaign strategy, media planning and buying, creative concept development, graphic and design services, campaign monitoring, reporting, and analysis, and value-added services. • The agency will be responsible for providing all labor, material, and equipment required to deliver these services. • A non-mandatory pre-proposal conference will be held virtually on June 17, 2026, at 10:00 AM (EST). • The Request for Proposals (RFP) and all associated documents can be found at the University System of Maryland Procurement website. • The due date for submissions is July 8, 2026, at 2:00 PM (EST).