Description
The City of Northglenn is seeking a professional consulting firm to conduct a comprehensive, city‑wide communications and marketing assessment and to develop a unified marketing strategy that aligns with its 2025‑2029 Strategic Plan. The effort will include discovery interviews, audits of all internal and external communication channels, benchmarking against peer municipalities, gap analysis, and delivery of a strategic framework with an implementation roadmap. Deliverables consist of a detailed assessment report, a strategic framework, an executive presentation, and multiple briefings for staff and council. The engagement is a fixed‑length 12‑16‑week project, with monthly progress invoicing and a “not‑to‑exceed” price to be negotiated.
• Conduct in‑person stakeholder interviews, focus groups, and optional public‑opinion research.
• Audit and evaluate current communications assets (website, social media, newsletters, signage, CRM, etc.) and internal communications processes.
• Produce a strategic framework with goals, key messages, audience segmentation, tactical recommendations, staffing/resource plan, and measurable KPIs.
• Provide executive and staff presentations, and a phased implementation roadmap for quick‑wins and long‑term initiatives.