Athletics Marketing and Communication Services

The North Carolina A&T State University is seeking a marketing and communications firm to partner with them in creating and executing a comprehensive athletics marketing and communications plan for the Aggie Athletics through the All Aggies, All In (AAAI) campaign. The goal of this campaign is to raise $300,000 or more within a six-month period. The selected firm will be responsible for developing a campaign concept and positioning, core campaign narrative and value proposition, defined target audiences and segmentation strategy, fundraising roadmap and timeline, brand and messaging, content creation, email marketing, and project management. The firm should have experience partnering with HBCUs for fundraising campaigns. • The contract term will be for one year with the option to renew for two additional one-year terms. • The vendor will be required to provide a comprehensive plan, including campaign development, brand and messaging, content creation, email marketing, and project management. • The vendor will be evaluated based on their proposed strategy, brand and messaging, content creation, email marketing, and project management. • The vendor will be required to provide regular progress updates and campaign updates to maintain momentum and transparency. • The vendor will be required to comply with all instructions, terms, and conditions, and attachments.