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City of Long Beach·California

Operation of Long Beach Airport Advertising Program

Closes 10/30/2026$2.1M – $3.5MRequest for Proposal
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Description

The City of Long Beach is seeking a qualified firm to design, implement, and manage a comprehensive Airport Advertising Program at Long Beach Airport. The contractor must create a Base Advertising Program, propose an optional digital kiosk enhancement, and assume full operations, sales, and maintenance responsibilities. The award will be a non‑exclusive concession with a 7‑year term (extendable up to 10 years) and includes a Minimum Annual Guarantee and a revenue‑share model (minimum 50%). • Develop a Base Advertising Program covering all current and future ad inventory (wall wraps, tension‑fabric displays, LED/video walls, LCD screens). • Propose and, if selected, install three digital self‑service kiosks with power/data integration and software/content management. • Manage sales, placement, revenue collection, reporting, and ongoing maintenance while complying with FAA, airport, and prevailing‑wage requirements.

Attached files

Contact

William Reyes(Procurement Analyst I)

[email protected]

(562) 570-6200

Key dates

Opened
9/3/2026
Questions due
10/1/2026
Pre-bid meeting
9/24/2026Mandatory
Site visit
9/24/2026Mandatory
Closes
10/30/2026
Projected award
11/1/2026
Duration
7 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
AP-26-740

Budget estimate

$2,100,000 – $3,500,000

No specific contract value is disclosed, but historic gross advertising revenue at the airport grew from ~$263k in 2021 to $412k in 2025, with the airport retaining roughly $186k in 2025. Assuming a 50%+ revenue‑share plus a Minimum Annual Guarantee, the contractor’s annual earnings could range from $300k‑$500k, yielding a 7‑year total between $2.1 M and $3.5 M. Factors influencing the range include the optional kiosk installation costs, the exact MAG amount, and the final revenue‑share percentage negotiated.

AI estimate from the solicitation

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