Communications & Marketing Assessment

The City of Northglenn is seeking professional consulting services to conduct a comprehensive assessment of city-wide communications and to develop a unified marketing strategy. The assessment aims to evaluate the City's communications and marketing strategies, tools, staffing, and resources, identify strengths, gaps, and opportunities, and provide recommendations for a forward-looking, sustainable, and measurable strategy. The project goals include building trust and transparency, strengthening community identity and pride, promoting engagement and participation, supporting economic vitality, creating efficiency and consistency, adapting to changing expectations, and measuring what matters. The project scope includes discovery and current state review, benchmarking and best practices, gap analysis, strategy development, and deliverables such as an assessment report, strategic framework, implementation roadmap, and executive presentation. • The City is looking for a consultant to conduct a comprehensive assessment of city-wide communications. • The consultant will evaluate the City's communications and marketing strategies, tools, staffing, and resources. • The consultant will identify strengths, gaps, and opportunities and provide recommendations for a forward-looking, sustainable, and measurable strategy. • The project goals include building trust and transparency, strengthening community identity and pride, promoting engagement and participation, supporting economic vitality, creating efficiency and consistency, adapting to changing expectations, and measuring what matters. • The project scope includes discovery and current state review, benchmarking and best practices, gap analysis, strategy development, and deliverables such as an assessment report, strategic framework, implementation roadmap, and executive presentation.