Marketing and Advertising Services for the Dane County Regional Airport

The County of Dane is seeking a marketing and advertising services provider for the Dane County Regional Airport. The selected vendor will serve as the Airport's Agency of Record and primary marketing and advertising partner, providing services such as advertising, marketing, creative development, social media management, media buying, and market research. The contract will be for a two-year term with an optional third year. The vendor must have experience developing marketing strategies, creative concepts, and visual elements for electronic, social, and print media. • The vendor will be responsible for developing and submitting strategies and creative concepts for approval. • The vendor will provide on-call graphic design services and transform approved creative concepts into print and electronic media. • The vendor will develop and submit a comprehensive media plan for approval. • The vendor will be responsible for media buying and market research. • The vendor must comply with all applicable local, state, and federal laws and regulations.