GRIT Public Education and Ongoing Engagement Campaign

The State of South Dakota is seeking a qualified marketing and communications firm to design, launch, and manage a statewide, ongoing public‑education campaign for the Governor’s Resilient Infrastructure Task Force (GRIT). The contractor will create research‑based messaging, develop multi‑channel content, coordinate media placement, engage community partners, and continuously measure and refine the effort over an initial twelve‑month period, with two optional one‑year extensions. • Conduct audience research (rural, tribal, urban, business) and develop a clear campaign strategy and visual identity. • Produce a mix of deliverables – fact sheets, infographics, videos, social‑media assets, toolkits, and public‑service announcements – all meeting accessibility standards. • Manage media planning, placement, budget tracking, and monthly/quarterly performance reporting, delivering a final organized asset library at close‑out.